With around 310 million monthly active users, there’s a good chance your target market is using Twitter. These are some of the other benefits of creating and maintaining a Twitter account for your business:
You can share all types of content
While some social media platforms such as Instagram and Pinterest are more suited to images, and YouTube is made for sharing videos, you can post anything up on Twitter.
You’re guaranteed to reach your audience.
Twitter doesn’t rely on algorithms to determine who sees your posts. Whenever you tweet, all your followers who are on Twitter at the time will see your post.
You can find and connect with influencers in your industry.
You don’t have to be a member of a particular group to join in the conversation. If you make use of hash tags to follow topics related to your industry, you can connect and build relationships with the people that your customers listen to.
Twitter is easy to manage.
For small businesses that don’t have a dedicated social media manager, Twitter is a good place to start. It’s simple to use, doesn’t require a lot of time or energy and there are third-party applications you can use to schedule posts.
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