Social media is an affordable way for small businesses to promote themselves and connect with old and new customers. But in recent years, it has started to influence search rankings. There are two reasons for this: First, it creates another opportunity for you to connect with new customers and second, search engines will pick up on the external links that point to your site from your profile.
Even if you don’t have a social media strategy, implementing the tips we’ve outlined below will help you get more out of social media for your business:
Include social share buttons on your website
Make it easy for people to share your content, and they will. Include links to all the social media platforms you have an account with on your website. Even if a prospect doesn’t buy something on their first visit, following you on social media acts like a bookmark. If they see your posts they may visit your site again.
Don’t forget your blog. Add share buttons to every blog post and focus on creating useful content. People like to share helpful information with their network. And make sure that every profile you have includes a link to your website.
Keep your profiles consistent
All the contact information and even the images you use should be the same across all of your social media profiles. Complete every field on your profile. It may seem like a lot of work, but search engines prefer profiles that have all the required information. It makes your company come across as polished and professional.
Use your SEO keywords in your profile
Using a keyword or phrase in your profile makes it easy for people to find you. This works for searches within the social network and for search engines such as Google and Bing. But it must sound natural. Stuffing keywords in randomly will only make you look unprofessional.
Use hashtags in your posts
Like keywords, it’s important that the hashtags you use are relevant to the audience you want to reach. People use hashtags to find information that they need. Proper use of hashtags will help you to find new audiences outside of your regular followers. Research shows that posts with hashtags get more engagement, so spend some time researching relevant hashtags you can use.
Be social and encourage engagement
Social media is all about relationships. Don’t just post it and forget it. And don’t make the mistake of only posting promotional content. Ask questions, start a conversation and engage with your followers. Share relevant content from your own site and other sites, but make sure your followers will find it helpful or amusing.
Use images properly
Images can be a powerful way to communicate your brand to potential customers. So invest in professional images of a good quality. Check the size guides for each platform and make sure your images are correctly formatted and displayed. Like the language you use, your images should be consistent across all your profiles. This creates a good impression and strengthens your brand.
Use one email address
While you might want to share the social media duties between your employees, it makes sense to use one email address. That way, if someone leaves the company, you can still access your profiles and manage your accounts.
Because social media sites tend to have a high authority ranking, links from social media are considered high-quality. There are many ways you can use optimise your social media, but these tips are a good place to start. Let your audience be your guide and don’t be afraid to experiment.