Local search is set to become an essential feature for small and medium enterprises in the coming years.

Listing your website on Google Maps not only makes it easier to reach potential customers in your immediate vicinity, it’s also another form of marketing you can use to promote your company online.

This is how it works: Google uses the IP address of a user to determine their location. This allows Google to provide the user with a list of all the companies for a specific keyword in their local area.

And, Google will supply you with a code for your specific map location. This code can be embedded on your site, providing your customers with an actual image of your premises. Your customers can zoom out to a street view from this image, making it easier for them to locate your business.


Web Changes can embed your company’s address or any other location on your website with Google Maps. This will form part of your website maintenance package.

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