Millions of businesses, large and small rely on Google Adwords to find new customers, grow their database and ultimately, improve their bottom line. If you’re a small business owner, and you’re not sure whether you should run a Google Adwords campaign, the following six reasons may change your mind:
- You don’t need a large budget
Advertising with Google Adwords won’t break the bank. Contrary to popular belief, you don’t need a large budget to advertise online. In fact, it’s better to start small and increase your spending once you know what works and what doesn’t. As a result, using Google Adwords is not only inexpensive, but more cost-effective than many other forms of advertising.
You’re always in complete control of your spending, so there’s very little risk involved in setting up an Adwords campaign or two. Set your budget, and when it runs out, your campaign will stop running.
- Your money is never wasted
Traditional forms of advertising have always been risky. Whether you’re printing up hundreds of flyers or blowing your budget on a radio spot, there’s no guarantee that your audience will respond. Pay-per-click advertising eliminates this risk by ensuring that you only pay for your advertisement when someone clicks on it.
Google Adwords allows you to track conversions, so you can see how many of the people who responded to your advertisement go on to buy your product or sign up for your newsletter. This information will help you work out how well your campaign is performing.
- Your customers are ready to buy
Google is a first and foremost a powerful research tool. Every day, millions of people use it to find out about products and services they’re interested in. When someone clicks on your advert, it’s usually because they’re ready to purchase. That means your Google Adwords campaign will deliver qualified leads to your website. As qualified leads require less convincing, you’ll save time and money converting visitors into paying customers.
- You can pinpoint your target market
Not only can you choose where and when your advert is displayed, you can also target specific audiences based on their geographic location, interests and demographics. This is feature is particularly useful for small businesses.
For example, a plumber can ensure that his advert is only displayed to people searching within the area he services. If you sell running shoes, your customers may also be interested in hiking and camping. You can add this topic to your campaign to ensure your ad shows up on pages related to this topic. This allows you to reach a whole new audience.
- You can enhance your SEO strategy
Part of what makes Google Adwords so intimidating is the same thing that makes it so valuable. Picking the right keywords to use in your campaign is a combination of intuition and number-crunching. In the beginning you’ll need to approach it as an experiment and keep tweaking until you hit the right combination.
The insight you gain here can be used as part of your SEO strategy because your Adwords campaign gives you the opportunity to test different keywords. As you learn which keywords your customers respond best to, you can incorporate them into your on-page SEO strategy to improve your organic rankings.
- You can accurately measure your results
Google tracks every element of your campaign, allowing you to quickly and easily generate a range of in-depth reports. At a glance, you can see which keywords are the most effective, how much traffic they’re generating and how much you’re spending on them.
With this information you can refine your campaigns; remove elements that aren’t working or increase spending on keywords that perform well.
If you want to manage your Google Adwords campaign yourself you will have to devote some time and effort to it. In the beginning, this can be time consuming, but once you have everything up and running, maintaining it is very easy. Or, you could outsource it to a professional and enjoy all the benefits of advertising online without any of the hassle.
Traditional marketing techniques simply cannot compete with Google Adwords in terms of cost-effectiveness, return on investment or reporting. That’s why every business should include Adwords as part of their online marketing strategy.