Achieving the number one spot on Google is the Holy Grail for anyone with an e-commerce website. It’s a coveted spot because it gets your business right in front of potential customers who are looking for the product or service you offer. People search online because it saves them time and if your site is buried on the second or third page of results, it’s unlikely anyone will click on it.
But getting onto the first page takes a combination of SEO savvy and some kind of marketing budget. Beyond setting up AdWords and exchanging links there are some simple things you can do to boost your rankings. In this article, we’ll show you five steps you can take to help your website make the grade, without a whole lot of SEO jargon. These tips are most suitable for e-commerce websites, so let’s get started.
Leverage user-generated content to build trust
Include features on your site that allow your customers to rank and review your products. Not only will this provide with valuable feedback that you can use to improve your offerings, but it will help build trust with your customers. Research has shown that people are more likely to buy from a website that includes customer reviews.
Reviews can increase page rankings by increasing the popularity of your site. This means more users visit it and spend time looking at more than one page.
Create original product descriptions
If you’re stocking common products that may be found on several sites, it’s easy to use the description provided by the manufacturer. But Google isn’t fond of duplicate information. If it comes across two or more pages on your site with the same content it will only index one page.
If your inventory isn’t massive, invest some time or employ a copywriter to come up with fresh product descriptions. Google, just like people enjoys fresh content and it will help your rankings.
Elevate your product categories
After the home page, category pages are the most important part of an e-commerce website. They provide essential information for users and search engines alike. Make you category products more than just a boring list of products. Include information that will help buyers decide what to purchase.
Like product descriptions, avoid generic terms and come up with something fresh, unique and SEO-friendly that helps your visitors.
Provide an internal search function
If you have a large number of products listed on your site, it makes sense to include a search function to make it easy for visitors to find what they’re looking for. Add filters, such as colours, sizes or price ranges so customers can drill down into the results to find what they want quickly.
An internal search engine makes it easier for people and search engines to navigate your site.
Optimise your visual content
Using high-quality images and videos are important to customers. Because they aren’t in a store where they can interact with the product, clear images can help convince them to make a purchase. But don’t rely on large files that will only slow your site down because they take too long to load.
Strike a balance between image quality and speed. Otherwise, customers will get bored waiting for an image to load and may leave your site.
For many e-commerce websites, achieving the top spot on Google appears to be the ultimate sign of success. However, what’s more important is whether your site is bringing in qualified leads that convert into sales. The tips we’ve mentioned above will do this and as a result, you’ll also see an improvement in your rankings.