Every business needs a blog. If you think that’s an exaggeration, here are four benefits that blogging on a regular basis brings to your business:


1. Blogging drives traffic to your website

The content you create for your blog can be shared on all your social media platforms. If it’s good-quality, valuable information, people will be encouraged to click through to your website to learn more about your products and services.

You can also post inbound links within your blog posts to direct visitors to other relevant pages on your site.


2. Blogging can increase your SEO

If you use keywords in your blog posts, you can enhance your organic search results. Search engines use content to help them determine the subject of web pages. By continually adding fresh content to your site, you make it easier for these search engines to index your page correctly.


3. Blogging establishes you as an industry authority

Sharing industry information with your customers is the perfect way to demonstrate your knowledge and skills. It sets you up as a leader in your field while giving you the opportunity to market your product or service in a subtle way. With a blog post you can simultaneously educate your customers and provide them with useful information about your business.


4. Blogging helps you build a community

Your blog provides your customers with a place to ask questions, share opinions and engage with you. This makes it the ideal place to build a loyal following. All the comments remain on your site permanently, which means that new visitors will be able to see them. Compare this to social media where any posts or comments are quickly lost in the ever-changing newsfeed.


WordPress is the most popular blogging software on the market, and Web Changes is skilled at setting up, moving and customising WordPress websites. If you want to start blogging for business or pleasure, get in touch with us and we’ll help you get the ball rolling.



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