Digital marketing – a term that can either overwhelm you or leave you confused. That’s because this term now comes with concepts that you may not be aware of. Digital marketing holds undeniable benefits for your company’s growth and profitability.
It may already be evident to you that our marketplace is increasingly more digital as the years go by, which is now forcing companies to turn their marketing strategies to the digital world. Whether your company is big or small, digital marketing is vital to market, engage and build relationships with your consumers.
The Importance of Digital Marketing
Digital marketing firstly ensures for a company’s online survival. We cannot look through the Yellow Pages for required products and services any more. As social media is an online medium that is ever growing, it is considered the absolute most cost-efficient and effective tool to network content throughout the world. Therefore increasing a business’ visibility and credibility. It allows engagement with a broad audience of consumers. Having a strong online presence will boost your marketplace awareness, as the online realm runs 24.7, 365, across various platforms and demographics. One of the most insightful methods of learning what your clients want and need is through communicating on this marketplace platform. Use this path to allow yourself and customers to make informed decisions.
Moreover, this form of marketing generates higher revenues for your business as it is cost-effective and easy to use. Digital marketing creates exposure of your company in the digital world. As such, it targets your audience directly and efficiently, which leads customers to your business and increases revenue.
The only to find out how effective your digital marketing strategy is, is through measurement. Digital marketing enables measurable lead generation, offering customer information based on their online behavior. You can use all the data to make informed decisions that improve online and offline business performance. Digital marketing also boosts inbound traffic to your website, through brand recognition via social media. Using social media as part of your digital marketing strategy gains more reach to your loyal customers and potential customers with greater ease.
Google will become your best friend when applying digital marketing as it increases business rankings on Google searches, putting you on top of your competitors. Websites that contain keyword rich, relevant and well written content is considered Search Engine Optimized. This ranks them at the top and makes your website the go-to source in the industry.
Having an active online presence with various social media accounts is vital for your websites SEO. SEO is another great digital marketing tool that holds undeniable benefits. Through optimizing your website and social media content, you can reach more customers online based on relevant key words that they would search for regarding your industry and services.
Lastly, digital marketing allows for you to effectively build a relationship with your consumers to create a positive image. Despite the efforts of an accurately constructed corporate identity and content management, we develop brands based on the interpretations of customers through experience. Brands rely on positive feedback and interpretation. Therefore, consistent communication via digital marketing ensures that their perceptions match the correct message your content and corporate identity wishes to portray.
Within the digital world, Web Changes have proven effective marketing strategies and have resulted in many satisfied clients. We have assisted them in enhancing their online growth, expertise and decision making process for over 15 years.
All team members have attained reputable qualifications and experience that ensures digital marketing assistance which is result-driven and meets industry standard. We set Specific, Measurable, Achievable, Realistic and Timely goals to ensure quality and efficiency. Consistency, transparency and support are key to our success, making us the right agency for successful digital marketing.
We align our work within our clients’ shoes; thereby aligning digital marketing strategies with companies’ objectives.
How can Web Changes Guide You?
We expose ourselves to the dynamic world of digital marketing and adapt to industry changes. Thus, we warrant up-to-standard, professional and above all powerful effective digital marketing. Web Changes understands the importance of digital marketing for growth and success.
We guide and inform our clients to their appropriate target audience through digital marketing tools to establish admirable exposure and valuable results. We share the data we collect with our clients in order to assist with their decision making process, and to increase revenue.
Web changes understand the various strategies that are useful in creating a powerful digital marketing strategy that is industry appropriate. Our work has extended across various industries, and our clients consistently receive valuable advice. We understand the overwhelming complexities that this new marketing strategy has posed. We have your back, let us guide you through this. Our experience and expertise allows you to have peace of mind.
Digital marketers are your online salesmen that have direct contact with your target market. They bring in the conversions, gaining business presence online and offline. Stay in line and surpass your competitors. Let Web Changes assist you with an effective online strategy. We will enhance your potential growth and awareness, growing you further.
At Web Changes, information is provided for you to make informed decisions. In finding the right digital marketing agency to handle your online presence, you need to know who, how and why an agency is going to help you. Web Changes would like to tell you who we are, how we do business, and why we want to help you, making us the right agency for you.
1. We set SMART Goals
Most digital agencies over-promise and under-deliver. They focus so much on your business that they will say anything, but fail to deliver their promise. At Web Changes, we make Specific, Measurable, Achievable, Realistic and Timely goals to ensure that we help you efficiently and effectively. These goals focuses on delivering our promises to you.
As professionals, we share expert guidance within the digital world, giving you a clear direction with your online presence, thereby ensuring that you can meet your digital needs in order to achieve your overall business goals.
2. We have a proven track record
For over 14 years, Web Changes assisted various types of businesses in achieving a polished and professional online presence. No matter the product or service, help can be provided.
Visit the Web Changes website, social media accounts or chat to our clients to get an understanding of the digital expertise offered, which has not only grown Web Changes but the business of clients. We develop tailor-made digital solutions.
3. We are result-driven, service-orientated and supportive
Modern websites and social media are not static. They need constant updating.
At Web Changes, we apply monthly maintenance and reports giving you insightful data to boost your digital and business efforts. The digital world is constantly changing and therefore applying and offering changes for constant updates are performed to stay in-line or ahead of competitors.
Web Changes provides this consistent service. Moreover, we acknowledge that increasing your online visibility will increase your credibility. Most importantly, whenever you need support, we will have your back. Contact one of our team members which will attend to your needs or queries immediately.
4.All-in-one digital marketing package
At Web Changes we have a qualified and expert team, making us the go-to source for all your digital solutions.
We have in-house programmers, graphic designers, copywriters and digital marketers which work as a team and giving you an effectively aligned online presence – offering the full digital package.
5. We are your business partners
The team places their minds in your businesses goals to align online marketing performance with the business. This is also done in order to ensure that we perform quality work. As a result, this creates a clear and concise message for online consumers.
Give us an understanding of your business goals, and we will tailor a digital marketing strategy that will work for you. We share our expertise in digital marketing in order to solve the requirements effectively.
Need a digital marketing plan to grow your business? We create modern websites, functional intranets, eye-catching graphic design, and strategic social media marketing created with professionalism and passion.
Choose Web Changes; let us save you time and money with our quality and professionalism – creating YOUR world at your fingertips.
Websites are like bricks laying the foundation to building your company. Once you have grounded a solid foundation and established relevant content on the website, you can finish the building process by letting the world know about your existence. Websites are crucial: whether your company is big or small, if technology centers the world, you need to let it center you too.
Why are Websites Vital for Success?
A website is similar to an online brochure: designed, content generated and allows customers to make informed decisions. It is as a form of two-way communication between a company and its target market.
Websites give insight into a business, fostering transparency which increases a company’s credibility. When looking for a company that can offer one the required products or services, one might often outsource the task. The first thing a person does when outsourcing a company is to ask the most trusted person in the world – Google. If your company is not found in the Google search results due to missing a website or ineffective search engine optimization (SEO) content, customers will go to competitors. It is therefore invaluable to have a website. Without it, people won’t be able to know about you, your business or what you have to offer. This not only drives customers away– they simply don’t pitch.
Websites do sales for you. With a properly constructed, SEO friendly and content rich website, customers get all the information they require in terms of your products and services, but also they get a feel of what your company is about and the level of professionalism and quality you portray.
The importance of websites reaches beyond mere building blocks and a petty look. A well-constructed website offers your customers convenience of use as they can read up about you or even make purchases via your website in the comfort of their home – targeting various audiences, enabling your company to reach a larger target market.
Some businesses may already have websites, but how updated is that website? An outdated website can be just as detrimental as not having a website at all. Without the correct information and direction your consumers will have a misperception of your brand which can hurt your business online and offline. This is because it can tarnish a company’s credibility.
What do you need?
An effectively and efficiently designed website needs to be SEO optimized and mobile friendly, containing relevant and interesting content with strong keywords which relate your business goals, products and services. The design and layout has to focus on what your target audience wants and needs.
Moreover, it needs to be appealing to the eye. This will have a long-lasting and perpetual effect through constant updates and maintenance on your website, containing relevant information to direct your clients. Consequently, you will rank at the top google search results above your competitors, as your online presence is boosted.
A key component to any website is content – rich and relevant content. Imagery and creative writing can be very useful, but that all depends on the message a company tries to convey to its audience. All images and content should be relevant and structured in such a fashion so as not to confuse the user.
Websites are only the first step to getting your presence online; it’s time to finish the house and show it off. Now that you’ve let Web Changes create and manage your website, we can explore digital marketing and its importance.
Social media is and ever-growing medium for businesses to communicate with customers. Due to the ease of utility and popularity, it ensures that this medium will never die. It is vital to take the SEO ready website create by Web Changes to the next level: Social Medial Marketing.
Living in a world where everything has become digital makes it necessary for businesses to jump on the bandwagon. You could lose various opportunities if you have not placed your business on the online market. On guarantee people research products and services via Google. Google will definitely put your website on top and in your customer’s hands if you have a well-designed website.
If not, your website will easily become redundant. Well- designed websites will also put you ahead of your competitors in the industry through SEO and well-structured content. The digital world has far more reach than traditional advertising, and it costs next to nothing to employ it into your business practices. Create your online home through Web Changes and let us direct your path to success.
There are no longer days where you could simply create a website and leave it be. In our current world where everything is online, forces constant website maintenance for businesses to communicate effectively and clearly to avoid miscommunication, as well as keep a website running smoothly, to maintain a positive perception, user experience and overall return on investment.
Here are some crucial reasons why your website needs constant maintenance:
Websites allow businesses to gain an in-depth understanding of how they are performing online, through analytics and reports, which companies like Web Changes offer. This information helps the performance of a business online and offline. It gives you information on customer’s behavior and experience. It can also assist the decision-making process on changes which can enhance user-experience online and offline.
Customer Experience & Interest
The website experience you provide determines how customers perceive your business. Websites need to be customer-centered and relevant. When websites are constantly updated and purchasing and contact points work effectively, they are as should be.
A well-maintained website will attract new customers and maintain interest levels of existing customers, through ease of use and exciting content.
Clean & Fresh Content
Websites are a digital marketing tool. Use this tool to consistently provide new content to inform users and keep them interested. This web maintenance plan constantly updates with fresh content that is exciting and shareable for the customer. It updates any changes to product information and services, keeping your customers correctly informed to avoid confusion.
Web maintenance is not everybody’s cup of high tee. So let the dedicated and highly qualified professionals at Web Changes handle the job for you. They are constantly gaining experience, knowledge and expertise within the industry and therefore know how to handle it.
Employ their expertise to help grow your business. These skills include graphic design, programmers, digital marketers, and copywriters who can effectively maintain your website.
Most small-medium sized companies don’t have an IT department to handle website issues. The solution is to entrust a third-party website maintenance company, like Web Changes, to resolve website issues which won’t take them long, saving you time and money. Leaving the responsibility to a company like Web Changes can allow you to focus on the core responsibilities of your business.
Website maintenance companies warrant to be more cost-effective due to no added expenses of employing someone new, which comes with expenses such as a time, salary, healthcare, vacation time and other costs.
Security & Backups
Security is a major reason for website maintenance. Having your business online poses a risk for potential hacking of your information, especially if your website has an online store. Hackers can steal your customer’s information as well, which can tarnish your image and decrease the trust that your customers instill in your company. A web hosting company will ensure that your information is backed up and secure in case something goes wrong.
Maintain Corporate Image
Your website is the public reflection of your image. Poorly maintained websites can cause businesses to deteriorate over time. Maintaining the look and feel of your website through updating it to match your corporate image can avoid tarnishing your image.
Search Engine Optimization (SEO)
Regular maintenance of your site will increase your SEO ranking, as search engines visit your website and rank it based on prerequisites that a website should have. One can achieve this by means of constant and consistent updates. Moreover, your competitors will surpass you in search engine results should regular updates not be performed.
A well-maintained website is vital for real-time viewing to be effective. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and display new information, products, and services.
Let Web Changes handle your website maintenance, with our profound experience and expertise of 14 years.
In an environment where the online world is becoming our reality, The Boss realized the need to adapt social media awareness practices to their business objectives. The Boss Restaurant needed to boost their online presence. They did so to familiarize and engage the public with the restaurant. Moreover, they needed to keep customers informed on valuable content, such as upcoming specials.
Web Changes took on the challenge of boosting their online presence by creating and managing The Boss Restaurant’s website and social media accounts, namely Facebook, Instagram and Twitter. Our team produced and published content which showcased their latest specials that ran during respective time periods. The “play on words” approach was applied to their content to attract the reader to the upcoming specials.
Instagram and Twitter accounts where then set up by our team. We took the liberty of engaging with potential clients by following customers within the demographic to boost awareness and attract new customers, as well as maintain a relationship with current customers.
Web Changes managed to boost their engagement and followers on these respective social media platforms. Facebook increased steadily with total of 3148 followers, in which 14+ followers where gained in the past month. Instagram followers increased from 0 to 150 followers. Twitter also increased from 0 to 60 followers.
Posts that were consistently shared across these platforms managed to gain appraisable insights. A Meat Platter special posted on Twitter managed to gain over 5,000 views. A Seafood Platter special posted on Facebook managed to gain over 1,000 views due to the ‘play on words’ approach. All posts like these resulted in engagement of the content, which is the desired outcome when applying social media awareness practices.
In creating awareness on all these social platforms fosters consistency and transparency of The Boss Restaurant as a brand. It allowed potential or current customers to keep up to date with what the business has to offer, giving the customer convenience and value added content, which also shows that The Boss puts their customers at top priority.
AMCO Waterproofing (hereafter referred to as AMCO) is a highly experienced waterproofing company offering numerous services to both residential and commercial properties. AMCO assesses the query, then uses one of their various perfected waterproofing methods that produce the best results taken into account our South African Climate.
They are an accomplished company; however, they became conscious of the fact that increasing their brand awareness and search engine optimization (SEO) would put them above their competitors and bring in new clients.
Even though AMCO is a respected company, they don’t have a strong online presence. They therefore needed Web Changes to focus on the following key outcomes that they wanted to achieve:
1. Increase brand awareness
2. Increase their SEO and organic search results
3. Improve their paid search results
Our priority was sorting out everything on social media. As AMCO only had a Facebook account, we assessed what other forms of social media would benefit them, reach and speak to their target audience. We therefore set up LinkedIn, Google + and Pinterest accounts. Web Changes. Then we focused on generating valuable, keyword-related and relevant content for AMCO’s website. We wrote blog articles related to waterproofing, shared links to those articles on their social media platforms and we also posted other smaller content pieces and images on all the social media platforms.
Moreover, we have been assisting AMCO with their Google AdWords to enhance their paid search results in Google. We have been adding new keywords, removing redundant ones, inserting negative keywords, and adding ad extensions. By doing so, we have managed to reduce their Cost-Per-Click while maintaining the amount of traffic generated by the campaign. Since then we have been constantly and persistently monitoring this account to ensure that their advertising budget remains effective and their ads efficient.
Lastly, we restructured their website to be more compact and mobile friendly. This will improve their SEO and user mobility.
Since the implementation of our strategy, AMCO’s Facebook page has grown steadily and currently has a total of 112 Likes and 114 total Follows. Their followers frequently interact with the content posted on their Facebook page and the organic reach we have managed to achieve is formidable. Furthermore, AMCO has received several great reviews from satisfied customers on their Facebook page. This gives testimony to the fact that having a social media presence has allowed AMCO to engage with their target market directly.
With an average of 261 clicks per month, we have been able to maintain a successful Google AdWords campaign for AMCO. We are confident that they are deriving a real benefit from their paid advertising efforts.
AMCO Waterproofing gives testimony to the fact that our digital marketing strategy is integrated and proficient. We have utilized every available tool to build their online presence, increase their SEO and maximize their paid advertising. Even though the results don’t reflect immediately, long-term benefits are remarkable.
Visit AMCO’s website at www.amcowaterproofing.co.za for more information.
Brands Tree Felling (hereafter referred to as Brands) is a family business that provides tree care and tree maintenance services. They have been in the business for almost three decades and continue to play a vital role in the industry. Even though Brands is a well-established business, they realize the importance of brand-awareness. They know that it can unlock new markets, and help the environment through tree care on a superior level.
Even though Brands is like a good wine that needs no bush, they needed to focus on generating valuable content that would help establish them as leaders of their field. This is especially since they have faced competition from a number of smaller, less experienced tree fellers. In order for them to realise this, there are two key outcomes that they wanted to achieve:
- Improve brand awareness
- Increase business in three key areas: Pretoria, Roodepoort and the Northern Suburbs
Brands is in a class of their own, and after all the years in the business, they have built up a respectable and substantial database of contacts that was not being used to its full potential. This created a new opportunity for Web Changes to generate more business from existing clients.
Web Changes firstly focused on generating content for Brand’s website. In doing so we started by writing blog articles on tree care three times a month. Parts of the articles were made into social media posts and posted onto their Facebook page. Links to Brand’s blog articles were also posted onto their Facebook page and they are used for their monthly newsletter that is distributed to an email database of more than 11 000 people.
We assisted Brands target their Pretoria market in creating a dedicated page on their website by using specific keywords that customers in the Pretoria region who are actively looking for a reputable tree feller are likely to type into Google.
Moreover, to help Brands with their willingness for online advertising, we set up a Google AdWords account for them. Since then we have been constantly, persistently and vigilantly monitoring this account to ensure that their advertising budget remains effective and their ads efficient. By adding new keywords, removing redundant ones, inserting negative keywords, and adding ad extensions, we have managed to reduce their Cost-Per-Click while maintaining the amount of traffic generated by the campaign.
Lastly, when Brands was approached by the South African Landscapers Institute to create a dedicated supplier page on the SALI website, we encouraged them to accept the offer and assisted them with the copy and images. Building appropriate links with authoritative sites is an effective way of positively influencing ratings.
Since January, the Brands Facebook page has grown steadily and it currently has a total of 597 Likes and 596 total Follows. Their fans frequently interact with the content posted on their Facebook page and the organic reach we have managed to achieve is admirable. Furthermore, Brands has received several positive reviews from satisfied customers on their Facebook page. This gives testimony to the fact that having s social media presence has allowed Brands to engage directly with their target market.
Blogging and Newsletters
Posting regular blogs has not only increased the traffic to the Brands website, but encouraged users to spend more time on the site. We work relevant keywords into the blog. This not only helps search bots categorize the content, but also increases the number of qualified leads. Overall, the SEO benefits of blogging means that Brands rank well organically.
The newsletter has also proved popular with Brand’s existing customers. After each newsletter has gone out, Brands has received requests for quotes from customers and many have remarked on the quality of the content produced.
Even with a small budget, we have been able to maintain a successful Google AdWords Campaign for Brands. With an average of 187 clicks per month we, are confident that Brands is deriving a real benefit from their paid advertising efforts.
With an ad that targets users in Pretoria, Brands has been able to increase their influence in this area. Moreover, their dedicated Pretoria tree felling team is making steady progress in capturing more of the market.
Encouraged by the results we have produced so far, Brands is now looking to social media advertising. Given that their Facebook page has performed well organically, we are confident that investing in Facebook Ads will pay dividends.
Brands Tree Fellers is an example of the power of a holistic digital marketing strategy. We use every available tool to boost their online presence. The results aren’t immediate, but the benefits of adopting a long term strategy are significant.
Visit the Brands Tree Felling Website at www.brandstreefelling.co.za for more info.
The Association of Architectural Aluminium Manufacturers of South Africa (AAAMSA) needed a platform where the general public could log in a glass incident, in order for AAAMSA to review and make improvements for the safety in the glass manufacturing and installations industry.
Web Changes took on the challenge by programming and designing a Glass Incident Register Form, whereby the general public can fill in their glass incidents. The form includes filling in personal details. It also includes the glass incident details stating the time, place, building and glazing type. The public can also upload necessary documentation or images of the incident to enhance details.
These forms will allow AAAMSA to attend to the public’s feedback that can help the association identify problems. It will also allow them to attend to them accordingly to improve the glass manufacturing and installations industry.
Web Changes helped AAAMSA foster their capabilities to protect the lives of the people who are in the glass and installations industry, as well as the people who invest in it. We also assisted in enhancing the quality of the industry products and services which ultimately will be secure for usage.
The Benefits of Quality Web Design
When customers visit a website, the first thing they notice is the design. Studies show that most internet users will leave a website immediately if they regard it as unattractive, unusable or outdated. For that reason, this is why the quality of your website is vital for all businesses.
Let’s have a look at the importance of quality web design, which weighs up the benefits that it can pose for your website.
For a website to be user-friendly, one must create a positive user-experience for a customer. It needs to have a good navigation and easily manageable. Most importantly, this is essential for keeping your customers on your website for longer, helping them efficiently. This will keep them coming back for further information.
Mobile Friendly – Sticking with the trends
In the fast track, on-the-go world where everyone is dependent on their mobiles for information, incorporating a mobile responsive website is vital. Therefore, making it easier for visitors to navigate via a smartphone or tablet. Furthermore, influencing the amount of traffic you will receive. Similarly, that is not user-friendly will steer present and potential customers away.
Quality web design ensures an avenue for potential customers. Good websites showcase the professionalism of a brand. For that reason, it is a self-sustaining online brochure which can be viewed anytime, anywhere. Consequently, promoting your company even when you’re not.
The design aspects a website needs to be consistent with your corporate identity. Consequently, customers will recognize your brand easily. As a result, it instills trust by making them more familiar with your brand. Websites give an opportunity for companies to express newsworthy information that your buyers should know, creating a deeper understanding.
Return on Investment (ROI)
Web design is an investment. The more you put in, the more you will get out. Implementing quality web design will carry through for a long time. Firstly, quality web design creates a reliable partnership with the designers. Secondly, they will work with you to apply website maintenance techniques. These techniques include new additions or changes to your site. Lastly, ensuring efficiency and effectiveness.
Businesses gain extended knowledge of customers and their purchasing behavior through websites. This is valuable information for any business to have, all thanks to web design. Web designers, like Web Changes, provide website maintenance and reports on your website’s performance. This will indicate areas of improvement, consistently keeping your website up to date.
Reach Target Market
Website content needs to be Search Engine Optimization (SEO) friendly, which reaches your target market. To do that, your content needs to be clear and concise. This is what experienced web designers do.
Placement of content is highly important. Spacing and simplicity must be considered as you don’t want to bore the reader with bulky content. Bulky content will steer them away. Rather, the correct spacing will appeal to the viewer and easy to read.
Be ahead of your competitor
Most noteworthy, if your market is overused and abused, then quality web design assist. It can help your company stand out from your competitors. Therefore, allowing customers to have a clearer distinction between you and your competitors.
At Web Changes, we ensure quality Web Design that keeps your website interesting, engaging, user and mobile-friendly, through our experienced team which is qualified, experienced and passionate.