Facebook marketing affords you the opportunity to interact with the same audience as larger companies, so you can really make an impact with your message, even if you only have a laptop and an internet connection. No longer do we have to pay exorbitant fees to produce and air an expensive TV ad, and then having no control over who sees it. You can create ads in various forms and place it in front of the correct audience at a fraction of the cost.
So how can you spruce up your company’s Facebook page quickly so that you can take advantage of these incredibly affordable opportunities?
- Replace your banner image often
Striking, well created, high quality images can make a huge difference to the impact of your message. Replace your banner image often. Use it to create a theme for your week’s message or to advertise your latest specials. The important thing is, keep it fresh and interesting and replace it often.
Make sure your branding is the same, or within the brand parameters.
- Use all possible post types
Facebook offers a large variety of post types – it is best to try and make use for as many of them as possible.
- Boost posts that are performing well
Boosting your posts places your ad in front of a new audience. This can lead to more likes and follows for your page and ultimately more business for you.
- Keep your content interesting and engaging
Boosting your posts will not make one iota of difference if your content is not interesting and engaging. This means you are paying to have your ad shown to people, but no one will like it of click on it. So, when you are creating your content, try to think of it from the customer’s perspective and always add a call-to-action in one form or another.