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5 reasons why it makes sense to outsource your social media

Did you know that 65 million businesses have a Facebook page? Whether you’re just starting out in social media, or have a well-established social presence, outsourcing your social media management could be a smart move.

If you’re not convinced that letting someone else manage your Facebook account, this should convince you otherwise:

  1. You’ll benefit from expert knowledge

You’ll only be able to meet your business goals and objectives if you work with an experienced and knowledgeable social media manager. And because the social media sphere is always changing, they devote much of their time to learning about the latest trends and developments in their field. If you want to your business to compete successfully, you’ll want to harness this knowledge.

  • You’ll get a tailor-made social media strategy

Every business is different and an experienced social media manager will understand this. With very little trial and error, they’ll be able to find the most effective times to post, tweet or otherwise share your content to maximise its impact. This saves you valuable time and ensures that your marketing efforts don’t fall on deaf ears.

  • You’ll deliver a consistent experience

How many times have you come across a blog or Facebook page only to find that it was last updated months or even years ago? That doesn’t inspire confidence in your audience. With an agency, you don’t need to worry that your posts won’t go out if someone goes on holiday or takes a sick day. Content can be planned in advance and scheduled or, there will be other managers on hand to cover for them.

  • You’ll save money

You know that handing over your social media to a receptionist or intern isn’t the right way to do things, but employing a full time social media manager is cost prohibitive. Employing an agency gives you the best of both worlds. You get access to a qualified social media manager without having to add another salary to your payroll.

  • Your content will hit the right spot

Writing your own blogs, newsletters and Facebook posts may seem like a good idea—after all, you’re an expert on your business. But it’s not ideal for generating the kind of content your audience wants. You might use industry jargon and lingo that outsiders won’t understand.

Social media managers will analyse your audience and write in a way that reflects the language they use. They’ll also have a system for checking spelling and grammar to ensure you appear polished and professional.

Any professional social media manager will go to great lengths to understand your business, your audience and your objectives. They’ll look for ways that social media can be used to achieve and enhance your overall marketing and business goals. Now do you see why it makes sense to outsource your social media? If you want to find out how a dedicated social media manager can make a difference to your business, give Web Changes a call. Our digital marketing division would love to manage your social media for you.

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