01 May

Why is Digital Marketing important?

Digital Marketing is a broad term that refers to a spectrum of services, techniques and products that use the internet as medium to reach customers and create awareness, leads and eventually sales.  Digital Marketing could include services like Search Engine Optimization, Search Engine Marketing, Social Media Networking, Blogging and Website Maintenance.

It is important for any company to investigate all channels when marketing their services or products.  The internet is probable the most important channel due its convenience.  At the mention of a keyword on a mobile device, tablet or laptop, one can find the services or products you need online.  More importantly, these devices are more often than not, carried on the person and the public has immediate access to information that could influence their decision.

Digital Marketing has become a very calculated form of marketing.  It is digital, which means that users often provide their information and demographics.  Demographical information can be mined to facilitate the creation of a marketing strategy.  This has leveled the playing field between large and small companies, because sound digital marketing campaigns are well in reach of smaller companies within a feasible budget.  Smaller companies now have access to information that only larger companies could obtain.

Search Engine Optimization is a technique that promotes a business’s rating and position on search engines for certain keywords.  This technique occurs on a generic level without having to pay search engines for a good position.  While it could be competitive, it is achievable to at least bring your website to an optimized state.  It is achievable, because it is well known among the digital marketer fraternity what the factors of a well optimized site are.  It is also measurable and affordable to achieve, which makes it a possibility for small business owners.

Search Engine Marketing or PPC Campaigns are options that attract highly targeted traffic.  It is targeted, because one can specify demographics in your campaign settings.  PPC campaigns on social media platforms are even more targeted as the users are often logged in and have provided the platforms with personal information about their habits, interests and age.  If one measures this next to a billboards or printed ads where it is not possible to target users on such a precise level, Search Engine Marketing becomes a very lucrative and cost effective technique.

Social Media Networking needs continuous work, but if you update your website regularly, you have a newsletter that goes out from time to time or anything newsworthy to mention, a social platform is just the place to post it.  Once you have followers on your social media platform, they will get notified every time you post something.  These posts can be linked to your website and generate traffic to specific areas that you would like to draw attention to.  It is the type of thing one can do in your stride and it has a massive influence on website rating.

Website Maintenance occurs when one performs changes or upgrades to your website.  Continued website maintenance is important, because every website indexed on search engines is re-visited by those search engines to check if any changes occurred on them since the last visit.  Websites are checked by Search Engines to identify any new and relevant information.  When Search Engines find regular information updates on a website with noteworthy information, those websites receive a better rating than their counterparts.  Remember, Search Engines are in the business of providing information, so they will show preference to websites that can satisfy their potential end users.

For the same reason, blogging is a very useful digital marketing tool.  With blogging, the web owner starts a specific discussion thread and then waits for comments from the public.  When the public comments on those threads, the web owner has the choice of accepting their comments and then activating them on their website.  This is results in new information going onto the website all the time, which increases the rating of that website.

All of these Digital Marketing techniques are useful and it could contribute to new sales leads being generated for that company.  Combining all of them could well place a company above its competitors and capture the internet segment of their target market.

Implementing all of these Digital Marketing techniques in one synchronized effort might require the assistance of a professional web maintenance company.  Of course, once it starts showing dividends, it could be the greatest investment you have ever made for your company.

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