You probably know that there are a lot of good reasons to update your website content. It’s good for your SEO because search engines like fresh content. It’s good for your customers because they like reading new material. And it’s good for your social media because it gives you something to share with your followers.
The difficult question is how often you need to change the content on your site!
It’s tough because creating new content takes time and effort. Time and effort you could be spending on other activities.
Let us show you how to get the maximum benefit for the least amount of effort when it comes to changing your website content.
First decide what doesn’t to be updated
Eliminate the pages that don’t need to be updated that often from your list.
Some of these may include:
- Contact Details: Include your new address if you move premises or if your phone number changes.
- Staff Directory: Update this only when you hire a new employee or if someone retires.
- About Us: If you’ve mentioned that you’ve been in business for 15 years – and that was 20 years ago – you need to change that!
- Frequently Asked Questions (FAQ): Have your customers been contacting you with a question that hasn’t been added to this page? If the answer is yes – add it right away.
It might be a short list, but it will help you draw up a schedule to make updating your site quick and easy.
Then get to work on what does need to be updated
Before you start, think about why you’re updating your content. Adding new content just for the sake of it isn’t a good enough reason. People (and search engines) really do prefer quality over quantity. Make sure your content answers these three questions before you publish it:
- Is it unique? It doesn’t have to be a brand new thought or idea, but be sure that your content offers a new way of looking at something.
- Is it relevant? Does it pertain to your product or services? Going completely off topic will only confuse your readers and damage your credibility.
- Is it keyword rich? It’s no good posting quality, relevant content if nobody is going to find it. Add relevant keywords to your content so that it’s searchable – but don’t stuff it with keywords to the point that it becomes unreadable!
Now you can start updating the sections that will really make a difference:
- Blog: Depending on your industry, you should be blogging at least once a week – and more often if possible. Fashion, news and sport are examples of industries where you could add a new blog every day! If you’re blog offers the kind of information that doesn’t change as often, like recipes, travel tips or reviews, you can afford to blog just two or three times a week.
- News: Update this section only when you have something to talk about. Include articles that relate directly to your company or industry here. If you won an award from a professional body or appointed a new director, talk about it here.
- Home Page: This page can be updated as often as you need. Draw attention to new products or promotions, share links to your new blog post or add a new testimonial from a satisfied customer. Updating your home page regularly will keep users coming back to see what’s new.
- Products and Services: Naturally you’ll add these as soon as they become available. But don’t forget to remove those that have fallen away. Having outdated information on your website won’t endear you to customers.
Keeping your website content fresh and appealing doesn’t need to be a chore. Use our list to create your own content calendar. That way you can keep on top of what you need to change – and how often you need to change it.
Need help creating quality content for your website, blogs, newsletters and social media? Our in-house copywriter is available to create clear and compelling copy for all your content marketing needs. Give Web Changes a call today to find out more about this service.