Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience.

With this information, you can improve your website return on investment, increase conversions, and make more money on the web. This guide can help you familiarize yourself with the main features of Google Analytics.

Google Analytics uses a first-party cookie andJavaScript code to collect information about visitors and to track your advertising campaign data. Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on a site, and whether they completed any of the site’s conversion goals. Analytics also keeps track of your e-commerce data, and combines this with campaign and conversion information to provide insight into the performance of your advertising campaigns.

All of this information is presented in an easy-to-read, yet thorough manner, through intuitive, visual reports. Google Analytics won’t affect the performance or the appearance of your website and there are no extra files to host on your website.

With information from Google Analytics, you will be able to drive traffic more efficiently to your site, and convert that traffic more effectively.” – taken from Google

Web Changes does use their own statistics software, but could easily assist with the setup of your Google Analytics account.

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