Adding a forum or message board to your website brings with it a number of benefits. Obviously it’s a great way to communicate directly with visitors to your website, but it also:

  • Creates a platform where existing customers can provide new visitors with recommendations and advice on your business, products or services. This type of word-of-mouth advertising is incredibly valuable for any company.
  • Provides you with a real insight into your existing and potential customers. By interacting with other members in the forum, you can find out what brought them to your site, what they’re looking for and many other details that you simply couldn’t learn anywhere else.
  • Positively affects your SEO. You can add keywords and keyword phrases to the title and content of each thread. This means that every topic you create has the potential to drive more traffic to your website.

 

Ultimately, all forums are about creating a community.

 

If you think your site could benefit from hosting a forum, Web Changes can set it up for you. All you need to do is start planning some topics to get your community talking.

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