As a small or medium business owner, you may not be aware of the benefits of having your own website. A website can save you time, generate more business and improve your customer relations.

 

As more people use their smartphones and tablets to browse the internet, you can gain a competitive edge by using this technology.

 

Here are some examples of how a database management system can make a difference to your business:

Saving you time

Do you need to give your clients access to documents on a regular basis? Instead of wasting hours faxing and emailing each client, you can simply upload them to your website via a customised admin portal. Then you can automatically schedule a bulk email to your all the clients on your database. This email contains a link that allows them to download the documents quickly and easily.

You can customise the level of access to online documents with software that selects pre-authorised recipients. A login facility verifies the customer and grants them access to the documents they have the authority to view.

Growing your client base

If your company sells a range of products, you need a CRM (Customer Relationship Manager) database. Once a visitor enters their contact details, this information is captured by the CRM system and the lead can be allocated to one of your sales team.

You can also use this information to send your customers newsletters and updates on new products, keep your company and products top-of-mind. Your customers can unsubscribe from the database whenever they want to.

Advertising effectively

Even a takeaway business has much to gain from developing a database. With your own website, you can create a database of regular customers. That way, you can advertise your weekly specials with a newsflash. And instead of wasting money on printing and distributing fliers around the neighbourhood to get more business, you can create an AdWords account.

By making your website mobile-friendly, and advertising online, you can make it easier for potential customers to find your business using their smartphone.

From these examples, it’s clear that having your own website makes sense. Automate weekly or monthly tasks to save time. Collect visitor email addresses and grow your client list. Advertise online and reach your ideal target market without blowing your marketing budget.

 

If this has convinced you to take the plunge and build your own website, talk to us. Web Changes is proud to offer a range of web maintenance packages. No matter how big or small your business, you’ll find our options affordable and our service exemplary.

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