When you think about keywords you probably imagine how they’re used in SEO or PPC campaigns. They’re the words you use to on your website to make sure that people find you when they’re looking for information on a particular product. They also help search engines understand what your site is about.
But it doesn’t have to end there. Keywords can be used throughout your marketing strategy in ways you’ve never imagined. Here are some ideas on how you can get the most out of your keywords.
Generating topic ideas for your content
Creating blog posts, videos and podcasts that get noticed can be difficult. This is how your keywords can make it easier:
- You can create content that you think your readers will be interested in. Then, go back and look for the keywords and phrases that fit the topic. Work these in to your content in a way that is natural.
- Or, you can research the keywords for your industry first and choose some that you think would make for great content. If you use Google AdWords Keyword Planner, you can find out how many people are using these keywords in their online searches. Then use this information to generate ideas for blog posts and videos.
Researching keywords related to your business will help you consistently come up with fresh ideas for content you can use on your website, blog and social media platforms.
Optimising your social media profiles
You can optimise elements of your social media profiles and pages with your keywords and phrases.
- Twitter: Use your keyword phrase in your bio.
- Facebook: Add your keyword phrases to your Category, Short Description, and Long Description tabs.
- Pinterest: Include your keywords in the About You box
- LinkedIn Company Page: Use your keywords in your company description and company specialities.
- Google+ Page: Insert your keyword phrase in your introduction.
The trick with keywords is to use them naturally. Stuffing your copy with keywords will only result in Google penalising you – and your visitors, fans and followers won’t be impressed either.
In your email subject lines
Now this is a really clever idea. Although it won’t influence your search engine ranking, using keywords in the subject line of emails you send to customers has a surprising benefit.
Bear in mind that emails are also searchable. We all have overflowing inboxes, so using the right keywords can help someone find your email in a flash. Perhaps they’ve contacted several companies for a quote. Think about the words they might use to find your email after a few days and put these keywords in the subject line.
In your offline marketing
How would you describe your business to someone who doesn’t have access to the internet? Do you have brochures or pamphlets with your keyword phrases that you can hand out at exhibitions? Are your services or products visible on your delivery vehicles?
These are places where your keywords can be used to give people a clear idea of what your business is all about. And because keywords and phrases are short and memorable, they can be most effective for offline marketing opportunities.
Keywords may be the cornerstone of SEO, but with a little imagination you can use them throughout your marketing strategy. In some cases, such as your social media profiles, they can increase your organic search rankings. But even using them in your offline marketing materials will make it easy for your customers to remember you and what you do.