31 May 2018

Why Websites are Vital for Success

Websites are like bricks laying the foundation to building your company. Once you have grounded a solid foundation and established relevant content on the website, you can finish the building process by letting the world know about your existence. Websites are crucial: whether your company is big or small, if  technology centers the world, you need to let it center you too.

 

Why are Websites Vital for Success?

A website is similar to an online brochure: designed, content generated and allows customers to make informed decisions. It is as a form of two-way communication between a company and its target market.

Websites give insight into a business, fostering transparency which increases a company’s credibility. When looking for a company that can offer one the required products or services, one might often outsource the task. The first thing a person does when outsourcing a company is to ask the most trusted person in the world – Google. If your company is not found in the Google search results due to missing a website or ineffective search engine optimization (SEO) content, customers will go to competitors. It is therefore invaluable to have a website. Without it, people won’t be able to know about you, your business or what you have to offer. This not only drives customers away– they simply don’t pitch.

Websites do sales for you. With a properly constructed, SEO friendly and content rich website, customers get all the information they require in terms of your products and services, but also they get a feel of what your company is about and the level of professionalism and quality you portray.

The importance of websites reaches beyond mere building blocks and a petty look. A well-constructed website offers your customers convenience of use as they can read up about you or even make purchases via your website in the comfort of their home – targeting various audiences, enabling your company to reach a larger target market.

Some businesses may already have websites, but how updated is that website? An outdated website can be just as detrimental as not having a website at all. Without the correct information and direction your consumers will have a misperception of your brand which can hurt your business online and offline. This is because it can tarnish a company’s credibility.

 

What do you need?

An effectively and efficiently designed website needs to be SEO optimized and mobile friendly, containing relevant and interesting content with strong keywords which relate your business goals, products and services. The design and layout has to focus on what your target audience wants and needs.

Moreover, it needs to be appealing to the eye. This will have a long-lasting and perpetual effect through constant updates and maintenance on your website, containing relevant information to direct your clients. Consequently, you will rank at the top google search results above your competitors, as your online presence is boosted.

A key component to any website is content – rich and relevant content. Imagery and creative writing can be very useful, but that all depends on the message a company tries to convey to its audience. All images and content should be relevant and structured in such a fashion so as not to confuse the user.

 

What’s next?

Websites are only the first step to getting your presence online; it’s time to finish the house and show it off. Now that you’ve let Web Changes create and manage your website, we can explore digital marketing and its importance.

Social media is and ever-growing medium for businesses to communicate with customers. Due to the ease of utility and popularity, it ensures that this medium will never die. It is vital to take the SEO ready website create by Web Changes to the next level: Social Medial Marketing.

 

 

Living in a world where everything has become digital makes it necessary for businesses to jump on the bandwagon. You could lose various opportunities if you have not placed your business on the online market. On guarantee people research products and services via Google. Google will definitely put your website on top and in your customer’s hands if you have a well-designed website.

If not, your website will easily become redundant. Well- designed websites will also put you ahead of your competitors in the industry through SEO and well-structured content. The digital world has far more reach than traditional advertising, and it costs next to nothing to employ it into your business practices. Create your online home through Web Changes and let us direct your path to success.

 

 

 

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16 May 2018

Why do Websites need constant Maintenance?

There are no longer days where you could simply create a website and leave it be. In our current world where everything is online, forces constant website maintenance for businesses to communicate effectively and clearly to avoid miscommunication, as well as keep a website running smoothly, to maintain a positive perception, user experience and overall return on investment.

Here are some crucial reasons why your website needs constant maintenance:

 

Monitoring

Websites allow businesses to gain an in-depth understanding of how they are performing online, through analytics and reports, which companies like Web Changes offer. This information helps the performance of a business online and offline.  It gives you information on customer’s behavior and experience. It can also assist the decision-making process on changes which can enhance user-experience online and offline.

 

Customer Experience & Interest

The website experience you provide determines how customers perceive your business. Websites need to be customer-centered and relevant. When websites are constantly updated and purchasing and contact points work effectively, they are as should be.

A well-maintained website will attract new customers and maintain interest levels of existing customers, through ease of use and exciting content.

 

Clean & Fresh Content

Websites are a digital marketing tool. Use this tool to consistently provide new content to inform users and keep them interested. This web maintenance plan constantly updates with fresh content that is exciting and shareable for the customer. It updates any changes to product information and services, keeping your customers correctly informed to avoid confusion.

 

Leverage Expertise

Web maintenance is not everybody’s cup of high tee. So let the dedicated and highly qualified professionals at Web Changes handle the job for you. They are constantly gaining experience, knowledge and expertise within the industry and therefore know how to handle it.

Employ their expertise to help grow your business. These skills include graphic design, programmers, digital marketers, and copywriters who can effectively maintain your website.

 

Divide Responsibility

Most small-medium sized companies don’t have an IT department to handle website issues. The solution is to entrust a third-party website maintenance company, like Web Changes, to resolve website issues which won’t take them long, saving you time and money. Leaving the responsibility to a company like Web Changes can allow you to focus on the core responsibilities of your business.

 

Save Money

Website maintenance companies warrant to be more cost-effective due to no added expenses of employing someone new, which comes with expenses such as a time, salary, healthcare, vacation time and other costs.

 

Security & Backups

Security is a major reason for website maintenance. Having your business online poses a risk for potential hacking of your information, especially if your website has an online store. Hackers can steal your customer’s information as well, which can tarnish your image and decrease the trust that your customers instill in your company. A web hosting company will ensure that your information is backed up and secure in case something goes wrong.

 

Maintain Corporate Image

Your website is the public reflection of your image. Poorly maintained websites can cause businesses to deteriorate over time. Maintaining the look and feel of your website through updating it to match your corporate image can avoid tarnishing your image.

 

Search Engine Optimization (SEO)

Regular maintenance of your site will increase your SEO ranking, as search engines visit your website and rank it based on prerequisites that a website should have. One can achieve this by means of constant and consistent updates. Moreover, your competitors will surpass you in search engine results should regular updates not be performed.

 

A well-maintained website is vital for real-time viewing to be effective.  All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and display new information, products, and services.

 

Let Web Changes handle your website maintenance, with our profound experience and expertise of 14 years.

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23 Apr 2018

The Benefits of Quality Web Design

The Benefits of Quality Web Design

When customers visit a website, the first thing they notice is the design. Studies show that most internet users will leave a website immediately if they regard it as unattractive, unusable or outdated. For that reason, this is why the quality of your website is vital for all businesses.

Let’s have a look at the importance of quality web design, which weighs up the benefits that it can pose for your website.

User-experience Enhanced

For a website to be user-friendly, one must create a positive user-experience for a customer. It needs to have a good navigation and easily manageable. Most importantly, this is essential for keeping your customers on your website for longer, helping them efficiently. This will keep them coming back for further information.

Mobile Friendly – Sticking with the trends 

In the fast track, on-the-go world where everyone is dependent on their mobiles for information, incorporating a mobile responsive website is vital. Therefore, making it easier for visitors to navigate via a smartphone or tablet. Furthermore, influencing the amount of traffic you will receive. Similarly, that is not user-friendly will steer present and potential customers away.

Prospect Customers

Quality web design ensures an avenue for potential customers. Good websites showcase the professionalism of a brand. For that reason, it is a self-sustaining online brochure which can be viewed anytime, anywhere. Consequently, promoting your company even when you’re not.

Brand Awareness

The design aspects a website needs to be consistent with your corporate identity. Consequently, customers will recognize your brand easily. As a result, it instills trust by making them more familiar with your brand. Websites give an opportunity for companies to express newsworthy information that your buyers should know, creating a deeper understanding.

Return on Investment (ROI) 

Web design is an investment. The more you put in, the more you will get out. Implementing quality web design will carry through for a long time. Firstly, quality web design creates a reliable partnership with the designers. Secondly,  they will work with you to apply website maintenance techniques. These techniques include new additions or changes to your site. Lastly, ensuring efficiency and effectiveness.

Data collection

Businesses gain extended knowledge of customers and their purchasing behavior through websites. This is valuable information for any business to have, all thanks to web design. Web designers, like Web Changes, provide website maintenance and reports on your website’s performance. This will indicate areas of improvement, consistently keeping your website up to date.

Reach Target Market

Website content needs to be Search Engine Optimization (SEO) friendly, which reaches your target market. To do that, your content needs to be clear and concise. This is what experienced web designers do.

Placement of content is highly important. Spacing and simplicity must be considered as you don’t want to bore the reader with bulky content. Bulky content will steer them away. Rather, the correct spacing will appeal to the viewer and easy to read.

Be ahead of your competitor

Most noteworthy, if your market is overused and abused, then quality web design assist. It can help your company stand out from your competitors. Therefore, allowing customers to have a clearer distinction between you and your competitors.

 

At Web Changes, we ensure quality Web Design that keeps your website interesting, engaging, user and mobile-friendly, through our experienced team which is qualified, experienced and passionate.

 

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13 Oct 2017

5 ways to convert website visitors into paying customers

You’ve put a lot of effort into setting up your website and perfecting your paid advertising campaigns. People are flocking to your site and your traffic statistics have never looked better. But you’re still not seeing the increase in revenue you hoped for. What could be wrong?

 

Don’t fret! We’ve got 5 simple things you can do today to turn those qualified leads into paying customers:

 

1. Use email marketing to build relationships

You wouldn’t buy something from someone you just met, would you? Well, neither would your website visitors.

 

You need to start building a relationship with your visitors as soon as possible. Make sure you get their contact details right away. Offer them something of value in exchange for their email address, such as a free trial or a discount coupon if they sign up.

 

Start with a simple welcome email and follow this up with more emails showcasing your products or services. Initiating contact with your visitors, even before they’ve purchased from you, will prevent them from losing interest in your company.

 

2. Use testimonials, case studies and product reviews to build trust

If you offer a service, put a testimonial from a satisfied customer on your landing page. Include as much detail as possible. Long testimonials are more convincing than short ones.

 

Case Studies can work too. Go into detail about the steps you took to help another customer. Case studies are most effective when you break down the steps you took. Then show how you can help a new customer achieve the same results. The more information you add, the more convincing you’ll be.

 

An e-commerce business can improve sales just by including product reviews to their site. Unsolicited opinions from others can encourage visitors to make a purchase.

 

‘Show – don’t tell’, is great advice for businesses. It establishes trust with potential customers by showing them that others are benefiting from what you offer.

 

3. Use logos to build a reputation

If you’ve worked with some well-known companies you should add their logos to your website. Have you won an award or received recognition from a professional body in your field? Find a way to display this news where first-time customers can see it right away.

 

This lends credibility to your business. Online shoppers are more likely to buy from you if you seem like a reliable, established company.

 

4. Use a clear call to action to direct your customers towards a specific action

Take a careful look at the landing pages you’ve created for your ads. Does each one have a clear Call To Action (CTA) that makes it obvious to the customer what they should do next? Should they sign-up, or add a product to their basket?

 

Highlight any sales or promotions you want customers to be aware of and make sure they stand out on the page. Then, add a clear Call To Action so your visitors know what the next step is.

 

5. Use technology to make your website fast

Have you ever visited a site that took so long to load that you just gave up, closed the window and looked for something else? Nothing frustrates users more than waiting for the information they want. The modern world is not a patient one and we’ve been conditioned to expect instant gratification.

 

So do whatever you can to make your website load as quickly as possible. A faster website makes it more pleasant for your visitors to use.  It means they’ll spend more time on your site and look at more of your content. The more time they spend on your site, the more opportunities you’ll have to convince them to make a purchase or contact you.

 

Apply the five suggestions we’ve listed to your website and you’ll soon turn more of your visitors into paying customers and qualified leads.

 

If you need some advice or assistance boosting your online presence, give Web Changes a call. Our Digital Marketing Team is eager to show you how to leverage the power of digital marketing to grow your business.

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25 Aug 2017

How often should you change the content on your website?

You probably know that there are a lot of good reasons to update your website content. It’s good for your SEO because search engines like fresh content. It’s good for your customers because they like reading new material. And it’s good for your social media because it gives you something to share with your followers.

The difficult question is how often you need to change the content on your site!

It’s tough because creating new content takes time and effort. Time and effort you could be spending on other activities.

Let us show you how to get the maximum benefit for the least amount of effort when it comes to changing your website content.

First decide what doesn’t to be updated

Eliminate the pages that don’t need to be updated that often from your list.

Some of these may include:

  • Contact Details: Include your new address if you move premises or if your phone number changes.
  • Staff Directory: Update this only when you hire a new employee or if someone retires.
  • About Us: If you’ve mentioned that you’ve been in business for 15 years – and that was 20 years ago – you need to change that!
  • Frequently Asked Questions (FAQ): Have your customers been contacting you with a question that hasn’t been added to this page? If the answer is yes – add it right away.

It might be a short list, but it will help you draw up a schedule to make updating your site quick and easy.

Then get to work on what does need to be updated

Before you start, think about why you’re updating your content. Adding new content just for the sake of it isn’t a good enough reason. People (and search engines) really do prefer quality over quantity. Make sure your content answers these three questions before you publish it:

  • Is it unique? It doesn’t have to be a brand new thought or idea, but be sure that your content offers a new way of looking at something.
  • Is it relevant? Does it pertain to your product or services? Going completely off topic will only confuse your readers and damage your credibility.
  • Is it keyword rich? It’s no good posting quality, relevant content if nobody is going to find it. Add relevant keywords to your content so that it’s searchable – but don’t stuff it with keywords to the point that it becomes unreadable!

Now you can start updating the sections that will really make a difference:

  • Blog: Depending on your industry, you should be blogging at least once a week – and more often if possible. Fashion, news and sport are examples of industries where you could add a new blog every day! If you’re blog offers the kind of information that doesn’t change as often, like recipes, travel tips or reviews, you can afford to blog just two or three times a week.
  • News: Update this section only when you have something to talk about. Include articles that relate directly to your company or industry here. If you won an award from a professional body or appointed a new director, talk about it here.
  • Home Page: This page can be updated as often as you need. Draw attention to new products or promotions, share links to your new blog post or add a new testimonial from a satisfied customer. Updating your home page regularly will keep users coming back to see what’s new.
  • Products and Services: Naturally you’ll add these as soon as they become available. But don’t forget to remove those that have fallen away. Having outdated information on your website won’t endear you to customers.

 

Keeping your website content fresh and appealing doesn’t need to be a chore. Use our list to create your own content calendar. That way you can keep on top of what you need to change – and how often you need to change it.

Need help creating quality content for your website, blogs, newsletters and social media? Our in-house copywriter is available to create clear and compelling copy for all your content marketing needs. Give Web Changes a call today to find out more about this service.

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18 Aug 2017

8 tricks to polish your online presence

At Web Changes, our mission has always been to provide our clients with a polished and professional online presence. You might think that there are more important things to focus on such as ensuring your website is mobile friendly or concentrating on perfecting your SEO, but there is a method to our madness.

 

Why your website needs to make a good impression

Your customers will use your website and social media profiles to draw conclusions about your products and services. If your online presence doesn’t reflect the way you do business in reality, you could be putting potential customers off.

 

If you want to put your (virtual) best foot forward, follow these tips for creating a good impression online:

 

1.Create a consistent visual identity

 

Branding refers to all the elements that help customers identify your business. It includes your logo, fonts, colours and even the style and tone of your copy. Using the same branding across your website and social media channels creates a cohesive online presence.

If you aren’t applying your branding consistently, visitors will get the impression that you’re disorganized.

 

2.Claim your online spaces

 

As you secure the domain name for your website, you should do the same for the all the social media platforms you want to use. There’s nothing worse than discovering that the handle you want to use for your business has already been acquired by someone else.

Consider how not owning your online presence may confuse and annoy potential customers searching for your business online. Even if you aren’t planning on using all the social media platforms available, you can prevent someone else from claiming it.

 

3.Check your copy

 

The odd typo won’t destroy your business. However, copy that is littered with bad grammar and spelling will erode confidence in your business. Taking the time to proofread your content before you publish it will save you a lot of time and embarrassment.

If you can afford it, it may be worth hiring a copywriter to take care of all your writing – from web copy to newsletters and social media posts. These individuals are skilled at writing clear, persuasive copy that converts.

 

4.Use a branded email address

 

It’s the little things that potential customers pick up on, like using a Gmail address for your business. If your address doesn’t follow the format me@mybusiness.co.za, they may doubt your authenticity. You shouldn’t have any trouble creating a personalised and branded email address if you’re a legitimate business.

 

5.Respond to comments and reviews – even the bad ones

 

The whole purpose of online marketing is to engage with your audience/potential customers. Ignoring reviews and comments left on your website, blog or social media accounts, will give the impression that you don’t care about your customers. Even negative comments are an opportunity to demonstrate your knowledge and expertise.

 

6.Be active on social media

 

If you have social media accounts, but you haven’t posted anything in months, people researching your business online may get the impression that your business is not operating anymore. Use your website to advertise the social media platforms you are active on, and then work out a schedule for your posts.

It’s not necessary to publish something every day, but if you’re consistent with your posts, your followers will look forward to your content. Deliver fresh, valuable content regularly and you’ll soon build a community of loyal fans.

 

7.Update your content regularly

 

Have you moved offices or changed your contact numbers and forgotten to update your website or social media bio’s? That’s one way to lose the trust of a potential customer. Make an effort to check your content at regular intervals throughout the year and update where necessary.

 

8.Use good quality images

 

Because we tend to process images much faster than text, using photos on your website is a good way to grab your visitors’ attention. However, poor quality images have the opposite effect and are likely to cause visitors to bounce off your site.

Luckily, getting your hands on high-quality images is easy. Search the web for ‘free stock photography’ and you’ll find a number of sites offering good quality images you can use for your website, blog and social media posts.

 

How well your business succeeds may depend heavily on how your website looks and functions. By following our tips and thinking of your website and social media channels as tools for connecting with your target market, you’ll have no trouble creating an online space that people want to engage with.

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04 Aug 2017

6 SEO mistakes you’re making on your website – and how to fix them

When it comes to building trust and establishing credibility for your website, SEO beats PPC and social media hands down. But many websites sites tend to overlook it and don’t offer a solution. They optimise for search engines instead of people.

 

While this approach might get people to your site, it’s SEO that keeps them there and convinces them to go down the sales funnel to the check-out page. We’ve compiled a list of the top six SEO mistakes you might be making. And we offer suggestions on how you can rectify them.

 

  1. No product reviews

Product reviews can help new customers make purchasing decisions. And they can contribute significantly to your conversion rates. You won’t lose money if you don’t have product reviews on your site, but they can help you earn more.

 

The Solution: Encourage customers to leave reviews on your site in emails and social media platforms.

 

  1. No product descriptions

You wouldn’t send a salesman out with your product and not expect him to talk to customers about it. So why do that on your website? Product descriptions should be unique, emphasize the benefits and include some SEO keywords.

 

The Solution: Start writing product descriptions for all of the products on your site. If there are too many for you to handle on your own, use freelance copywriters to help you.

 

  1. Generic Product Descriptions

This may be worse than having no product descriptions at all. But this is common for products that are listed on many different websites. Using the product description that the manufacturer has supplied just means you’re duplicating content. And Google doesn’t like that.

 

The Solution: You guessed it! You’ll have to spend some time writing fresh product descriptions that are SEO-friendly. Break them up into batches and work through them steadily. Yes it takes time, but the results are worth the effort.

 

  1. Generic title tags

Sometimes it can’t be avoided. Think about a website that sells bicycles. How many of their pages can have a title tag that doesn’t use the word ‘bicycle’ in it? Like generic product descriptions, this is a red flag to Google.

 

The Solution: Get creative and use unique key phrases instead. When most people search, they tend to use phrases, often in the form of a question.

 

  1. Pages that don’t include the keywords your customers are using

While it can be tempting to use every keyword you think applies to a product, this only looks clumsy. At the same time, you want to avoid bland descriptions. Remember that search engines favour unique, targeted titles and page text.

 

The Solution: Use Google’s Adwords Keyword Planner to find out which search terms are in use. Then think about the things that differentiate your product such as the colour, size or material it’s made from.

 

  1. Spammy-looking URLs

If the product code or long strings of gibberish show up in the URL it can turn your customers off and it doesn’t help your SEO. If it contains SEO-friendly keywords that give you some idea of the product on that page, people and search engines will thank you.

 

The Solution:  Try to make your URLs easy to understand with clear, natural language. Google doesn’t place as much importance on keywords in URLs as it did, but it’s still a good idea to rewrite to reassure your customers.

 

These are simple mistakes that are easy fix. If your site is large, it will take some time. But you’ll avoid unnecessary penalties and your customers will have a better experience on your site.

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10 Mar 2017

What are the ingredients of a successful website?

Last year, the number of websites in the world reached 966 million! With so much competition out there it’s never been more important to make sure your website is the best it can be. Whether you already have a website for your business, or you’re planning to build one in the near future, this is what you need for an effective website:

 

Visual Appeal

When it comes to websites, looks are important. Your website is a virtual reflection of your company and visitors will draw conclusions on your professionalism and credibility based on what they see. So how do you go about communicating your business ethos visually? Here are some pointers:

 

  • Use appropriate colors

We respond to colors on an emotional level which makes them powerful tools for communication. Numerous studies have been done showing which emotions are triggered by different colors. For example, blue is a color associated with trust and honesty. That’s what makes it a particularly popular color for banks and financial institutions.

 

Spend some time learning about the psychology of color and how you can use color to connect with your target market.

 

  • Make it easy on the eyes

There’s nothing more irritating than struggling to read a tiny font on a bright screen. Save your visitors from eye-strain with text that’s easy on the eyes. They’ll be more inclined to spend more time reading through all the content on your site.

 

  • Add a few good-quality graphics

Images are important and when used correctly can capture and hold your audience’s attention. Try to strike a balance between text and graphics and make sure your images are sharp and clear.

 

  • Make good use of white space

A cluttered website will turn your prospective customers off faster than they can click away. That’s why including white space in your design is so important. It helps to separate elements so viewers can find what they’re looking at a glance.

 

Constructive Content

Looks aren’t the only thing that matters; your site needs substance too. Content needs to provide visitors with real value so they feel confident about the decision they’re about to make. Content is an opportunity to inform and persuade your visitors and demonstrate your expertise. This is how to make your content work for you:

 

  • Keep it fresh: Add new blog posts and articles on a regular basis to keep visitors coming back for more.
  • Make it interesting: Short paragraphs, bulleted lists, and sub-headings will keep your readers engaged.
  • Keep it simple: Use the words and language that your audience uses and try to avoid jargon and industry-speak.
  • Tidy up: Check for typos and bad grammar and double-check your facts and figures. Then you won’t need to worry about coming across as sloppy or unprofessional.

 

What about rich media?

You should use rich media sparingly. Skip the flashy graphics and animation and provide your visitors with value instead. But do include downloadable content for those who don’t have the time to read online, but want to hear what you have to say.

 

Complete Functionality

Everything on your site should do what it’s supposed to do. That means hyperlinks, contact forms, registrations, and logins should work without any hiccups. The instant your visitors encounter any problems accessing a page or navigating around your site is the moment they think about clicking away.

 

Check that everything works and if there’s an issue, resolve it swiftly. Don’t risk losing out on a sale or a new client simply because of a broken link.

 

User-friendliness

Think about the sites you visit often and why you keep going back. Is it because:

 

  • They’re simple to use, with valuable content that’s well-organized and easy to read?
  • Fast-loading pages mean you don’t waste time waiting for information to appear?
  • Minimal scrolling means you can find what you need without scrolling for miles?
  • The navigation menus are logical and placed in a prominent position on each page?
  • The descriptive link text points you in the right direction so you never get lost?
  • The site is consistent no matter which browser or device you use?

 

Does your website meet this standard? If not, start implementing some small changes to make it as user-friendly as the sites you like to visit.

 

Mobile-friendliness

With more people using their mobiles to access the internet, having a mobile-friendly website is essential. Your customers want to be able to browse your products, make purchases or complete your forms just as easily from their smartphone as their do from their laptop. If you can’t provide them with this convenience, they’ll find somebody who does.

 

SEO Fundamentals

There is so much you can do with Search Engine Optimisation (SEO). But it’s best to start with the basics (and get them right) before you go further. So start with these simple tips:

 

  • Do keyword research to find out what words and phrases customers are using to find a business like yours online.
  • Use these keywords in your headings and sub-headings, meta-descriptions and image alt attributes. But don’t stuff your content with keywords or you’ll be penalised. Use keywords in a natural way, and always write for people first, search engines second.
  • Share your content on social media to generate backlinks and reach out to other industry players for opportunities to post your content on their sites.
  • Add relevant links to your own pages within your content. Internal linking keeps visitors on a website, which sends a signal to search engines that your site is packed with valuable content.
  • Create ‘evergreen content’ such as ‘FAQ’s, ‘How-To’ guides and tutorials. This is the type of content that will keep driving traffic to your website because it’s always in demand.

 

How many of those 966 million websites will still be generating business at the end of this year? It’s impossible to tell. But if you follow these guidelines your site will be more effective and stay that way. Follow the Web Changes blog for more tips on how to manage your website, digital marketing and social media. Or get in touch with us to discuss your website requirements.

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10 Feb 2017

8 ways to show your website some love this Valentine’s Day

While you’re busy ordering roses and making dinner reservations, your website is waiting patiently for you to pay it some attention. Don’t let another Valentine’s Day slip by without spoiling it a little—after all, it never stops working for you.

 

Your website is the virtual face of your business and that’s why you should take this opportunity to do something nice for it. Here are some ideas:

 

1.Give it something to look forward to

What is that you want your website to achieve? Your business may have taken a new direction since you first started, and your website needs to reflect that. So think about your business goals for the coming year and how your website could help you achieve them.

 

2.Treat it to a makeover

Everybody enjoys a bit of pampering—and that includes your website. You don’t have to change everything, just ditch those generic stock photos for something sharper and more professional. Or try a new layout or menu style to make it easier for your visitors to find their way around.

 

3.Commit to regular maintenance

When your website runs smoothly and loads quickly, it’s more attractive to your visitors. But this can only be achieved if you maintain it. Keeping your website up-to-date will also keep it free from bugs and viruses. You can easily outsource this job to a professional web maintenance company.

 

4.Write it some poetry

Or at least, get a professional copywriter to go over your web copy and make it sing. Your website speaks to your customers on your behalf, so make sure it says all the right things to convert casual visitors to super-fans.

 

5.Help it get noticed

How will anyone find your website if you don’t pay attention to your SEO? If it’s been a while since you did some keyword research or exchanged a link with a well-respected site—that needs to change.

 

6.Brag about it

The best way to let people know that your website is the best is to start bragging (or blogging). If you share practical information with your visitors they soon come to realise that you’re an authority in your industry and they won’t want to do business with anyone else.

 

7.Be responsive

Your site has to be mobile-friendly if you want to capture all those potential customers using their smartphones and tablets to browse the web. A responsive website is easier to navigate on a small screen and will allow your customers to contact you or buy from your online store on the move.

 

8.Show it off

All the great content you’ve spent hours creating for your site deserves to be shared with the world. So spread the love and start posting it on social media. This is the perfect way to show everyone how truly amazing your website is. It won’t be long before they visit your site to see for themselves.

 

Putting a little effort into your website needn’t cost an arm and a leg or take up all of your time. The team at Web Changes can do it all for you at a very reasonable price. So show your website a little love  this Valentine’s Day and rekindle your most important business relationship.

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20 Jan 2017

The surprising ways a copywriter adds value to your business

You might question whether you really need the services of a professional copywriter. After all, most business owners feel that nobody else understands their business the way they do. But even if you are a competent writer, there are some benefits to using a copywriter that you may not have thought about:

 

1.A copywriter adds a fresh perspective

 

When you first start working with a copywriter, they’ll have a lot of questions. They’ll want to know things such as:

 

  • Why did you start this business?
  • Who is your target market?
  • Who is your competition, and what makes you better than them?
  • What do you want to achieve with your business?

 

These questions help the copywriter to form a complete picture of your company. And because they’re not involved in the day-to-day running of it, they’ll have a fresh take on the image you project. Using this information, they can develop a new voice for your company.

 

2.A copywriter understands your target market

 

Copywriters spend a good deal of their time doing research. Not only will they learn as much about your industry as they can before they start writing, they’ll also research your target market.

 

That way, when it comes to writing copy for your website, newsletters or blog, they’ll know exactly what your customers want to hear. After all, copy that resonates with your target audience is more effective.

 

3.A copywriter will make you stand out from the crowd

 

In competitive industries, it can be difficult to differentiate yourself from the competition. One of the skills all good copywriters have is the ability to hone in on your unique selling proposition; the one thing that sets you apart. And, they’ll know how to communicate this to your customers convincingly.

 

Good copy builds trust, credibility and authority. If you want to project a professional and polished image to your customers, you should seriously consider working with a copywriter.

 

Keen to see what difference a copywriter could make to your business? Web Changes is pleased to offer a copywriting service as part of our high-quality web maintenance packages. With a professional copywriter working on your website and marketing materials, your company will appear confident and credible.

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