At Web Changes, our mission has always been to provide our clients with a polished and professional online presence. You might think that there are more important things to focus on such as ensuring your website is mobile friendly or concentrating on perfecting your SEO, but there is a method to our madness.
Why your website needs to make a good impression
Your customers will use your website and social media profiles to draw conclusions about your products and services. If your online presence doesn’t reflect the way you do business in real life, you could be putting potential customers off.
If you want to put your (virtual) best foot forward, follow these tips for creating a good impression online:
- Create a consistent visual identity
Branding refers to all the elements that help customers identify your business. It includes your logo, fonts, colours and even the style and tone of your copy. Using the same branding across your website and social media channels creates a cohesive online presence.
If you aren’t applying your branding consistently, visitors will get the impression that you’re disorganised.
- Claim your online spaces
As you secure the domain name for your website, you should do the same for the all the social media platforms you want to use. There’s nothing worse than discovering that the handle you want to use for your business has already been acquired by someone else.
Consider how not owning your online presence may confuse and annoy potential customers searching for your business online. Even if you aren’t planning on using all the social media platforms available, you can prevent someone else from claiming it.
- Check your copy
The odd typo won’t destroy your business, but copy that is littered with bad grammar and spelling will erode confidence in your business. Taking the time to proofread your content before you publish it will save you from embarrassment and time spent correcting errors which could have been avoided.
If you can afford it, it may be worth hiring a copywriter to take care of all your writing – from web copy to newsletters and social media posts. These individuals are skilled at writing clear, persuasive copy that converts.
- Use a branded email address
It’s the little things that potential customers pick up on, like using a Gmail address for your business. If your address doesn’t follow the format firstname.lastname@example.org, they may doubt your authenticity. You shouldn’t have any trouble creating a personalised and branded email address if you’re a legitimate business.
- Respond to comments and reviews – even the bad ones
The whole purpose of online marketing is to engage with your audience/potential customers. If you ignore the reviews and comments left on your website, blog or social media accounts, people will get the impression that you don’t care about your customers. Even negative comments are an opportunity to demonstrate your knowledge and expertise.
- Be active on social media
If you have social media accounts, but you haven’t posted anything in months, people researching your business online may get the impression that your business is not operating anymore. Use your website to advertise the social media platforms you are active on, and then work out a schedule for your posts.
It’s not necessary to publish something every day, but if you’re consistent with your posts, your followers will look forward to your content. Deliver fresh, valuable content regularly and you’ll soon build a community of loyal fans.
- Update your content regularly
Have you moved offices or changed your contact numbers and forgotten to update your website or social media bio’s? That’s one way to lose the trust of a potential customer. Make an effort to check your content at regular intervals throughout the year and update where necessary.
- Use good quality images
We tend to process images much faster than text, so using photos on your website is a good way to grab your visitors’ attention. However, poor quality images have the opposite effect and are likely to cause visitors to bounce off your site.
Luckily, getting your hands on high-quality images is easy. Search the web for ‘free stock photography’ and you’ll find a number of sites offering good quality images you can use for your website, blog and social media posts.
How well your business succeeds may depend heavily on how your website looks and functions. If you follow our tips and think of your website and social media channels as tools for connecting with your target market, you’ll have no trouble creating an online space that people want to engage with.