While you’re busy ordering roses and making dinner reservations, your website is waiting patiently for you to pay it some attention. Don’t let another Valentine’s Day slip by without spoiling it a little—after all, it never stops working for you.
Your website is the virtual face of your business and that’s why you should take this opportunity to do something nice for it. Here are some ideas:
- Give it something to look forward to
What is that you want your website to achieve? Your business may have taken a new direction since you first started, and your website needs to reflect that. So think about your business goals for the coming year and how your website could help you achieve them.
- Treat it to a makeover
Everybody enjoys a bit of pampering—and that includes your website. You don’t have to change everything, just ditch those generic stock photos for something sharper and more professional. Or try a new layout or menu style to make it easier for your visitors to find their way around.
- Commit to regular maintenance
When your website runs smoothly and loads quickly, it’s more attractive to your visitors. But this can only be achieved if you maintain it. Keeping your website up-to-date will also keep it free from bugs and viruses. You can easily outsource this job to a professional web maintenance company.
- Write it some poetry
Or at least, get a professional copywriter to go over your web copy and make it sing. Your website speaks to your customers on your behalf, so make sure it says all the right things to convert casual visitors to super-fans.
- Help it get noticed
How will anyone find your website if you don’t pay attention to your SEO? If it’s been a while since you did some keyword research or exchanged a link with a well-respected site—that needs to change.
- Brag about it
The best way to let people know that your website is the best is to start bragging (or blogging). If you share practical information with your visitors they soon come to realise that you’re an authority in your industry and they won’t want to do business with anyone else.
- Be responsive
Your site has to be mobile-friendly if you want to capture all those potential customers using their smartphones and tablets to browse the web. A responsive website is easier to navigate on a small screen and will allow your customers to contact you or buy from your online store on the move.
- Show it off
All the great content you’ve spent hours creating for your site deserves to be shared with the world. So spread the love and start posting it on social media. This is the perfect way to show everyone how truly amazing your website is. It won’t be long before they visit your site to see for themselves.
Putting a little effort into your website needn’t cost an arm and a leg or take up all of your time. The team at Web Changes can do it all for you at a very reasonable price. So show your website a little love and rekindle your most important business relationship.