13 Oct

5 ways to convert website visitors into paying customers

You’ve put a lot of effort into setting up your website and perfecting your paid advertising campaigns. People are flocking to your site and your traffic statistics have never looked better. But you’re still not seeing the increase in revenue you hoped for. What could be wrong?

 

Don’t fret! We’ve got 5 simple things you can do today to turn those qualified leads into paying customers:

 

1. Use email marketing to build relationships

You wouldn’t buy something from someone you just met, would you? Well, neither would your website visitors.

 

You need to start building a relationship with your visitors as soon as possible. Make sure you get their contact details right away. Offer them something of value in exchange for their email address, such as a free trial or a discount coupon if they sign up.

 

Start with a simple welcome email and follow this up with more emails showcasing your products or services. Initiating contact with your visitors, even before they’ve purchased from you, will prevent them from losing interest in your company.

 

2. Use testimonials, case studies and product reviews to build trust

If you offer a service, put a testimonial from a satisfied customer on your landing page. Include as much detail as possible. Long testimonials are more convincing than short ones.

 

Case Studies can work too. Go into detail about the steps you took to help another customer. Case studies are most effective when you break down the steps you took. Then show how you can help a new customer achieve the same results. The more information you add, the more convincing you’ll be.

 

An e-commerce business can improve sales just by including product reviews to their site. Unsolicited opinions from others can encourage visitors to make a purchase.

 

‘Show – don’t tell’, is great advice for businesses. It establishes trust with potential customers by showing them that others are benefiting from what you offer.

 

3. Use logos to build a reputation

If you’ve worked with some well-known companies you should add their logos to your website. Have you won an award or received recognition from a professional body in your field? Find a way to display this news where first-time customers can see it right away.

 

This lends credibility to your business. Online shoppers are more likely to buy from you if you seem like a reliable, established company.

 

4. Use a clear call to action to direct your customers towards a specific action

Take a careful look at the landing pages you’ve created for your ads. Does each one have a clear Call To Action (CTA) that makes it obvious to the customer what they should do next? Should they sign-up, or add a product to their basket?

 

Highlight any sales or promotions you want customers to be aware of and make sure they stand out on the page. Then, add a clear Call To Action so your visitors know what the next step is.

 

5. Use technology to make your website fast

Have you ever visited a site that took so long to load that you just gave up, closed the window and looked for something else? Nothing frustrates users more than waiting for the information they want. The modern world is not a patient one and we’ve been conditioned to expect instant gratification.

 

So do whatever you can to make your website load as quickly as possible. A faster website makes it more pleasant for your visitors to use.  It means they’ll spend more time on your site and look at more of your content. The more time they spend on your site, the more opportunities you’ll have to convince them to make a purchase or contact you.

 

Apply the five suggestions we’ve listed to your website and you’ll soon turn more of your visitors into paying customers and qualified leads.

 

If you need some advice or assistance boosting your online presence, give Web Changes a call. Our Digital Marketing Team is eager to show you how to leverage the power of digital marketing to grow your business.

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